Although diverse communities in cannabis are growing, for black and brown women, the old adage rings true: “All the women are white, all the blacks are men, but some of us are brave.” Supernova Women is turning that reality on its head. Founded in 2015 by three black and one multiracial woman, the Oakland, Calif.-based organization creates gateways of equity in the weed industry by offering women of color empowerment through community education and advocacy.
Tsion “Sunshine” Lencho, 32, is a former attorney at an international law firm based in San Francisco. She believes there is a moral imperative to fight for racial and economic justice in implementing programs and policies that will begin to tip the scale from prohibition to an open, regulated market in cannabis.
“Just as diamonds bear the taint of centuries of colonialism and supremacist thinking, so, too, does cannabis,” Lencho explains. “For me, seeking to expand business opportunities for people of color is essential to the creation of the cannabis market.”